The Land Transport Authority concludes its social discourse
Singapore’s Land Transport Authority (LTA) appointed Wild Advertising and Marketing to handle social tasks, beating out nine other agencies, including ADNA, Construct Digital, formul8, Hashmeta, iClick Media and Ninemer Communications. The appointment is for 12 months with the possibility of a one-year extension.
Lee Kai Xin, head of strategic planning at Wild Advertising and Marketing, said INTERACTIVE-MARKETING that the team arrived with strong credentials and a proven track record in managing an active digital presence for multiple government clients.
“The work that LTA does is an integral part of our daily lives, so it is important to continually educate people online to help them better understand LTA’s work. Our proposal demonstrated that we understand this, and the challenges and presented impactful creative ideas that aim to advance LTA’s online engagement efforts,” Lee explained.
The Gebiz tender previously stated that the scope covers strategic social media advisory services, content development and production, and engagement of influencers and media content publishers. social.
The agency is supposed to monitor and review the content performance of LTA’s social media campaigns; plan, develop and implement a social media engagement strategy; identify key social media trends; and archive all social media posts created by the agency. The agency is also responsible for conceptualizing and producing creative, relevant and engaging multimedia content for social media platforms.
LTA currently has around 363,000 followers on Facebook, 319,190 on Twitter and 49,042 on Instagram. He also has around 13,100 and 21,900 subscribers on his YouTube and Telegram channels respectively.
LTA’s Thoughtful Bunch characters return in latest iteration of Graciousness campaign
10 agencies are vying for LTA’s social media account
Land Transport Authority seeks social media agency